Everything we have published on agentforce.
Salesforce spent last year defending itself against the idea that AI would hollow out SaaS. This year it started shipping features built for a world where the traditional application screen is optional.
AI does not make Salesforce developers obsolete. It moves their work up a level: define outcomes, write specs, review with expertise and orchestrate teams of agents. After years of unclear messaging and tool chaos, Salesforce showed what the future might look like.
TrailblazerDX 2026 was not an incremental update — it was a platform identity shift toward agentic architecture. Here are the five announcements that change how partners and customers should plan.
Your guide to flex credits, SKUs, and monetization for ISVforce and platform partners (OEMs).
A reflection on the themes resonating across the Salesforce ecosystem—from Agentforce and trust to security, industry context, and delivery discipline—based on conversations and sessions throughout the year.
Learn best practices for Salesforce Agentforce implementation, from data hygiene to AI training, and avoid common pitfalls to optimize customer service automation
Explore Salesforce security best practices, including encryption, API monitoring, and MFA to safeguard your data from evolving threats
Explore Dreamforce 2025 announcements, AI innovations, and key updates shaping Salesforce’s product strategy, platform capabilities, and enterprise technology trends
Explore how Agentforce 360 improves workflows, automation, and ROI with new tools like Observability, Insights, and Builder to support scalable customer operations
Generative AI is shifting from hype to hard ROI. During our recent session, Greg Wasowski, SVP of Consulting & Strategy at Aquiva Labs, and Kam Sangha, Customer Success Director at Salesforce, walked through what it takes to operationalize Agentforce responsibly and at scale. Organizations want sharper efficiency, better customer experiences, and a faster path to...
Generative AI has a reliability problem. It is powerful, but unpredictable. Ask the same question twice and you may get two very different answers. In a consumer setting, that unpredictability might be tolerable. In an enterprise setting, where compliance, security, and customer trust are at stake, it becomes a liability. The stakes are real. United...
On May 15, 2025, Salesforce announced the major pricing revamp for Agentforce, which allows businesses of all sizes to leverage AI agents without burning their budgets. The old pricing model $2 per conversation, faced backlash for being pricey and unpredictable for small and mid-sized businesses. There were a lot of questions regarding...
London rarely hosts two Salesforce showcases in the same week, yet we recently saw the Agentforce World Tour and TrailblazerDX at ExCel in London. The message from the main stage was unequivocal. “This is the digital labour revolution,” declared Zahra Bahrololoumi, Salesforce’s UK & Ireland CEO, as she talked about Agentforce, the “agentic layer” designed to let enterprises “extend...
AI adoption is collapsing under its hype. In 2025, 42% of companies abandoned most of their AI initiatives, up from 17% the previous year. Three out of four projects still fail to deliver. And only 4% of organisations reach production-scale impact. The reasons are consistent: insufficient data, vague outcomes, and shallow change management. Yet most...
With the Salesforce Summer ’25 release (June 14, 2025), Agent Templates can now be included in both First- and Second-Generation Managed Packages. It’s a technical improvement, but one with real impact: it makes it much easier for ISVs using Agentforce to deliver a consistent, scalable experience to customers. Until now, even if your package included...
This post is based on our webinar: Turning Hospitality Data into Memorable Moments with Agentforce. If you’d like to check it out, you can watch it here! In March, I checked into a hotel in San Francisco that I’ve used many times before. Same place, same brand, same loyalty number. But no one seemed to...
TDX last week was an absolute blast. Being back in San Francisco, co-presenting with Salesforce, and sharing insights on Agentforce was a real highlight. Aquiva led three presentations – one on Security Review for Agentforce and two others diving into the top ten tips for getting the most out of it. The Partner Summit the...
Learn how to configure, train, and deploy AI agents with Agentforce Builder to streamline workflows. Read the best practices 2025.
Let me say this upfront: I’m already a fan of Agentforce. And that’s despite being very skeptical before Dreamforce. I was still feeling let down by Salesforce’s AI, like Einstein Copilot and all the other components that were announced with great fanfare just a year ago. Background But let’s take it step by step. As...