ISV / AppExchange
AppExchange, packaging, 1GP→2GP, OEM, PDO, ISV program, partner program.
Agentforce Pricing for ISVs
Your guide to flex credits, SKUs, and monetization for ISVforce and platform partners (OEMs).
Salesforce ISVs: Why Migrate from 1GP to 2GP Now
Manual packaging in 1GP is a tax on every release. With External Client Apps blocked on 1GP, the migration to 2GP is no longer optional — only the timing is.
Heroku Enterprise End of Sale: Sustaining Mode Now, No End-of-Life Date Yet
Heroku Enterprise is end of sale and the platform has run in sustaining mode since February 6, 2026, with no end-of-life date set. What that means for AppExchange partners and Salesforce customers.
Agent Templates Are Now Packageable - Here’s Why That Matters for Your Agentforce Strategy
With the Salesforce Summer ’25 release (June 14, 2025), Agent Templates can now be included in both First- and Second-Generation Managed Packages. It’s a technical improvement, but one with real impact: it makes it much easier for ISVs using Agentforce to deliver a consistent, scalable experience to customers. Until now, even if your package included...
Is Your App the Reason Your Customers Miss Out on a Critical Salesforce Upgrade?
Picture this: It’s late June. You’re catching up on emails when a subject line jumps out at you: “Why did Salesforce defer the ICU Locale Format update — is your app causing this?” You open the thread. One of your biggest customers is frustrated. They just upgraded to the Salesforce Summer ’25 release, but the...
Is Salesforce AppExchange Listing Really Free? Myth Busted
Explore Salesforce AppExchange listings with insights on free, paid, and freemium apps. Learn about hidden costs and how to list your app.
The Big Question for ISVs: “Build, Buy or Both” Engineering Expertise for Salesforce Data Cloud?
Salesforce Data Cloud is a robust platform designed to unify, analyze, and activate customer data. Having been launched in 2020, it is a fairly new platform. It is Salesforce’s fastest-growing product, which ended the year with a staggering $400M in ARR, registering a 90% Y/Y growth. It is perfect for ISVs (Independent Software Vendor) as...
Three Questions That Will Shape Your Salesforce Dream Team
You run your business on Salesforce. Your employee, partner, and customer experiences depend on it. As you discover new ways to connect with your customers, your Salesforce org supports your growth and success. You want to keep Salesforce running at its optimal level while adopting new features and innovations, so your company can keep delighting...
Updated AppExchange ISV Program: Three Takeaways
On August 1st, Salesforce transitioned away from the Trailblazer Score and moved to new tiers to support Salesforce ISV Partner journey needs. I sifted through what’s been shared so far and have thoughts to share. Here we go. Takeaway #1: Moving to new tiers The move to new tiers is my most interesting takeaway –...
Top 10 Actionable AppExchange Listing Optimization Tips
Maximize your app’s potential on Salesforce AppExchange with proven optimization techniques. Learn how to improve AppExchange listing.
The Salesforce OEM Program as a PaaS for Your Enterprise SaaS
In 2016, IDC highlighted the Salesforce platform as being 50% faster for application development, taking 59% less time to release new features, delivering a 7-month breakeven point on investment, over $55,000 of additional revenue per year, per 100 users and a whopping 478% ROI after 5 years when compared to other platforms (IDC, 2016). Despite...
Periodic Security Re-Reviews on AppExchange
For Independent Software Vendors (ISVs) with apps on Salesforce’s AppExchange, the journey doesn’t end after passing the initial security review. The digital landscape is constantly changing, and so are the threats to application security. Salesforce recognizes this and requires periodic security re-reviews to ensure that applications remain secure and up to date. This blog post...
ISVs: The Clock is Ticking for Process Builder and Workflow Rules
The retirement of Workflow Rules and Process Builder marks the end of a Salesforce automation era that has enabled partners to deliver critical functionality to customers, at speed, for many years. The recent announcement to end support for these long-serving automation tools means ISVs must begin the transition to Flow “as soon as possible” (Salesforce,...
Strategies to Consider When Migrating Your Legacy App to the Salesforce Platform
Migrating a legacy application to Salesforce is not just a technical challenge; it’s a strategic move toward innovation, efficiency, and scalability. However, the transition can be complex, affecting hundreds of customers with varying needs and integrated third-party systems. This post outlines essential strategies to ensure a smooth and successful migration. When considering complex app migration...
Case Study: Aquiva Labs & Kaptio - Generative AI (Einstein GPT) Implementation for the Salesforce AppExchange
Generative AI is transforming various industries, including premium travel. Kaptio, a leading company in the Tour and Cruise Operators sector and Salesforce OEM Partner, recently partnered with Aquiva Labs to implement Salesforce’s Generative AI, Einstein GPT, into their product. This collaboration aims to bring about innovation, security, and trust in travel technology. Accelerating Development with...
Unlocking Opportunities for FinTechs and FIs with AppExchange and FSC
Financial services are undergoing a transformative shift, driven by the rapid advancement of technology and changing customer expectations. In this digital age, financial institutions and FinTechs face the imperative to innovate and deliver exceptional experiences to remain competitive in the market. Salesforce’s Financial Services Cloud (FSC) and the AppExchange partner programme present an intriguing proposition...
Introducing Einstein Bot Intent Detector - Extension for Salesforce Einstein Bots
Enhance Salesforce Einstein Bots customer intent detection and information extraction. This free app allows a Company to integrate Einstein Bots with Open AI's Chat GPT (or other Generative AI API provider of choice) to extract customer intents/data from messages.
Salesforce 1GP vs 2GP: Key Differences & Migration Guide 2025
Explore Salesforce 1GP vs 2GP differences, migration benefits, and how PDO partners simplify Salesforce package development.
Integrating OpenAI With Salesforce AppExchange: Formula Debugger Case Study
By incorporating ChatGPT into a Salesforce AppExchange offering, one can observe the synergistic effects of blending human creativity with artificial intelligence, resulting in an application that reaches unparalleled heights.
Unboxing the Excitement: What Salesforce's Spring '23 Release Means for App Packaging
Discover the latest Salesforce Spring Release '23 packaging improvements! Our expert Product Development Outsourcing team highlights the three most exciting changes that can benefit your business.
SFDX Plug-in Development & Salesforce DevOps Maturity Matrix
In this article, you will get all about SFDX Plug-in development & Salesforce DevOps maturity matrix. Get real insights from our Salesforce experts and their tips and tricks.
As a Salesforce Developer, I Will - 7 Ground Rules for Success
Do you wonder what it takes to be a successful Salesforce Developer? Our Principal Architect Robert Sösemann shares his 7 Ground rules for success!
AppExchange-Focused Rating of the Salesforce Winter ‘23 Release Notes
Salesforce winter release is here and there are three major release features around Packaging that we were the most excited about. As your trusted PDO partner, have provided you with an overall rating of each feature.
The “MVP First” Mindset Behind Every Successful Salesforce App
Your first AppExchange release should be a minimum viable product. What to put in it, how to measure it, and why time to money beats time to market.
What Is a Salesforce PDO (Product Development Outsourcer)?
What a Salesforce PDO does, how PDOs differ from SIs, how the 2026 partner program ranks them, and when your ISV should hire one.
How to Choose the Right Salesforce PDO Partner
A complete guide to finding the right Salesforce PDO Partner for your ISV, from security review to scalable AgentExchange app development.
